ICQ members may be able to choose to add businesses to the area beneath their contact list on the software window. The new version of ICQ will also begin serving up outside advertising for the first time-but with a twist. They can choose whether others must be authorized to send them messages, or decide that their presence on-line not be detected by certain people. ICQ's users have adopted an informal etiquette by specifying settings that show they are available for random chat, occupied or do not want to be disturbed. So it's like a special virtual playground,' said Vassilev. The company's youthful, offbeat qualities are reflected in everything from its 'flower power' logo and slogan to the 'Star Wars,' 'South Park' and 'Simpsons' sound effects people can use.Ī 16-year-old Bulgarian student who identified himself as Vesso Vassilev is one of those filling ICQ's blossoming ranks. Gradually, the service became a staple, he said. When ICQ was created, 'we were very young but experienced Internet users,' said founder Sefi Vigiser.

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